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Imedic >
Publication Planning
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Publication planning is vital to the
success of the marketing strategy of
any product. We are a leading
provider of publication planning
services, designing and managing
publication plans for international
and national clients. From mature
products to cutting-edge biological
therapies, our plans range from
major programs involving several
hundred publications to publication
plans for a single study.
Publication planning is a lot more
than a means to get product data
into the literature. It’s about
exposing key stakeholder groups to a
range of appropriate and influential
publications. By maximizing the
product support in the scientific
literature, you can take advantage
of one of the most influential
communication channels for
healthcare and scientific audiences.
Importantly, this also ensures
optimal return from other marketing
and promotional activity.
Throughout the life of the
publication plan, we’ll support the
product’s overall strategy,
implementing this through
appropriate scientific publications.
Carefully developed and validated
key messages are of major
importance. Indeed, publication
planning is closely connected to our
offerings in the broader area of
communications planning. It’s
essential to ensure the plan remains
current and effective, with dynamic
updating and review. We’ll also
ensure that the plan is disseminated
within your organization, and we can
manage its execution. |
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