The Situation

Challenge

• A product in phase III development preparing to enter an established market
• A prelaunch, copromote alliance
• Pre-existing global publication plan with the need for US focus


Imedic response

• Reinforce the unmet medical need through targeted publications
• Reinforce the scientific platform through comprehensive publications expressing preclinical, phase II, and phase III data
• Establish points of product differentiation
• Prepare the market for a product that may provide enhanced patient outcomes
• Establish a strategic partnership for coordinated domestic and international scientific communications


The Partnership

Results

• An ongoing 5+-year client relationship
• Anticipation of a new therapeutic option in an established market
• Relationships with leading domestic and international thought leaders

Tactics

• Use of a publications database
• Congress briefing packages
• Competitive intelligence activities
• An effective bibliography including
     • 11 primary manuscripts
     • 4 review manuscripts
     • 161 abstracts
     • 159 posters
     • 10 oral presentations
     • 25 slide kits